Centenary BAADER News

BAADER portraits new brand and digital solution capabilities

Lübeck, 10 July 2019

BAADER participates in the Seafood Expo Russia 2019 taking place in Saint- Petersburg, at Expoforum EC, 10-12 July under the new BAADER branding.

With the beginning of its centenary year, BAADER announced a major rebranding to reflect the company’s evolution into a modern digital full solution provider along the food value chain ...read more

BAADER participates in the Seafood Expo Russia 2019 taking place in Saint- Petersburg, at Expoforum EC, 10-12 July under the new BAADER branding.

With the beginning of its centenary year, BAADER announced a major rebranding to reflect the company’s evolution into a modern digital full solution provider along the food value chain.

The BAADER logo has been redesigned to portray both heritage and evolution and is combined with a new mission statement and brand promise – “We innovate Food Value Chains” – which is now part of BAADER’s corporate identity. “This new brand promise reflects the past, current and future direction of the company. It expresses what drives our thinking and action”, Petra Baader emphasizes.
An interactive touch table on the booth is dedicated to showcase the company’s past and future ambitions and brings the BAADER brand alive.
Besides, BAADER uses the show to highlight its capabilities within the entire value chain, from digital efforts and partner management beyond its own value creation to the company’s wall-to-wall solutions.
“We are very ambitious in integrating digital solutions to our processes and product offerings”, says Robert Focke, Managing Director at BAADER. “Through the application of interactive touch screens on the BAADER booth, we are now able to provide visitors insights into our entire portfolio at the show – in an interactive and engaging way”.
These new sales tools are combined with a physical exhibit – the BAADER 191 – the bestselling whitefish filleting machine as an ideal fit for the Russian market.
To demonstrate its ambitions and offerings within Digitalization, BAADER participates in the Round Table Nr. 1 of the Global Fishery Forum within the Seafood Expo 2019 featuring: “Digitalization as a Tool for the Transformation of the Fisheries Industries” together with the Center of Fishery Monitoring and Communications Systems, the Russian Research Institute of Fishery and Oceanography and the Russian Federal Agency for Fishery on Wednesday, 10 July 2019 from 13:30 to 15:30 in Pavilion F, Hall F2.

Long-term customers, business partners and press are invited to join the BAADER 100 Years Anniversary Cocktail Reception on Thursday, July 11, from 17:00 to 20:00 in Pavilion D, Room D3.

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BAADER Showcases New Brand and Product Solutions at SPG

Frankfurt, 7 May 2019

BAADER is participating in the Seafood Processing Global (SPG) 2019 taking place in Brussels at the Brussels Expo on 5–7 May under the new BAADER branding.

An entire brand room at the booth is dedicated to showcasing the company’s past and future ambitions and brings the BAADER brand alive.

Moreover, BAADER is using the show to highlight its capabilities within the entire value chain ...read more

BAADER is participating in the Seafood Processing Global (SPG) 2019 taking place in Brussels at the Brussels Expo on 5–7 May under the new BAADER branding.

An entire brand room at the booth is dedicated to showcasing the company’s past and future ambitions and brings the BAADER brand alive.

Moreover, BAADER is using the show to highlight its capabilities within the entire value chain, from digital efforts and partner management beyond its own value creation to the company’s wall-to-wall salmon solutions.

We are very ambitious in integrating digital solutions into our processes and product offerings’, says Robert Focke, managing director BAADER. ‘Through the application of interactive touchscreens and sliders on the BAADER booth, we are now able to provide visitors with insights into our entire line solution capabilities at the show – in an interactive and engaging way.’

These new sales tools are being combined with physical exhibits – the reliable BAADER 101 Harvesting Solution and the BAADER 144 Gutting and Inspection Process.

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Celebrating 100 Years of BAADER and 50 Years of Separator Technology at IFFA

Frankfurt, 5 May 2019

BAADER is presenting its Separator Technology at the International Trade Fair for the Meat Industry (IFFA) in Frankfurt, Germany from 4–9 May 2019 in Hall 8 Stand E88.

Exhibited machines include the BAADER 600 with hopper, the BAADER 605 with tamper, the BAADER 601 with tamper and the BAADER 507. The range of BAADER Separator applications is also presented via interactive touchscreens ...read more

BAADER is presenting its Separator Technology at the International Trade Fair for the Meat Industry (IFFA) in Frankfurt, Germany from 4–9 May 2019 in Hall 8 Stand E88.

Exhibited machines include the BAADER 600 with hopper, the BAADER 605 with tamper, the BAADER 601 with tamper and the BAADER 507. The range of BAADER Separator applications is also presented via interactive touchscreens.

To highlight and celebrate the 50th anniversary of the BAADER Separator Technology within its centenary year, BAADER is showing its sincere recognition and appreciation to customers and business partners by offering cupcakes and sparkling wine at its booth on Monday 6 May 6 2019 from 14.00 to 17.00 hours.

BAADER Presents Results of 2018 MindSphere Challenge at Hannover Messe

Hannover, 2 April 2019

One year after BAADER presented its ‘IoT on Sea’ challenge at the Siemens MindSphere stage, the digitalisation team presented their findings and current progress at this year’s international expedition.  

On stage with BAADER was new cooperation partner for the 2019 challenge Evonik. ...read more

One year after BAADER presented its ‘IoT on Sea’ challenge at the Siemens MindSphere stage, the digitalisation team presented their findings and current progress at this year’s international expedition.  

On stage with BAADER was new cooperation partner for the 2019 challenge Evonik.

Evonik is a new player that joined the MindSphere World because of the BAADER case. The two companies are now working together using the BAADER digital platform to include end consumer feedback into their big data capturing activities.

‘How did you like the taste of your filet?’ is the header of the 2019 Siemens MindSphere challenge presented by the two companies.

Evonik’s animal nutrition line is as eager as BAADER to gain insights into how their animal feed additives and other to be discovered factors influence the end product’s taste.

Together, they presented their joint vision of collecting data along the food value chain using the BAADER digital platform. The aim is to provide full transparency and big data findings that can improve the overall food chain performance for all value chain participants.

BAADER Fosters Relationships at CFIA

Rennes, 22 March 2019

BAADER fostered long-term customer relationships at the Carrefour des fournisseurs de l’industrie agroalimentaire in Rennes, France at a scaled model of its stylish and welcoming global fair booth.

Visitors enjoyed the friendly and accessible atmosphere and were eager to learn more about BAADER solutions and products.

BAADER Showcases New Brand and Product Solutions at SENA

Boston, 17 March 2019

BAADER is participating in the Seafood Expo North America 2019 taking place in Boston, USA at the Boston Convention and Exhibition Center from 17–19 March under the new joint BAADER branding.

At SENA, BAADER is offering a glimpse of its new brand combined with a display of its latest generation filleting machine and ...read more

BAADER is participating in the Seafood Expo North America 2019 taking place in Boston, USA at the Boston Convention and Exhibition Center from 17–19 March under the new joint BAADER branding.

At SENA, BAADER is offering a glimpse of its new brand combined with a display of its latest generation filleting machine and its top-of-the-line skinner for gentle product handling.

BAADER is showing its sincere recognition and appreciation to its customers and business partners by offering cake and sparkling wine on its booth on Sunday 17 March 2019 from 13.00 to 17.00 hours.

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BAADER at VIV Asia in Bangkok

Bangkok, 13 March 2019

Many new customers found their way to the newly designed BAADER booth at VIV ASIA. New technology on the booth such as interactive touch tables, screens and sliders provided interactivity and fun for customers and sales representatives. The uniqueness of the BAADER booth spread around the entire exception. ...read more

Many new customers found their way to the newly designed BAADER booth at VIV ASIA. New technology on the booth such as interactive touch tables, screens and sliders provided interactivity and fun for customers and sales representatives. The uniqueness of the BAADER booth spread around the entire exception.

On 14 March, BAADER hosted a well-attended anniversary party for customers and business partners in the Asian region with live instrumental music, sparkling wine, birthday cake and a touching speech from Petra Baader, executive chairwoman.

Sixty guests participated in the lucky draw and three fortunate customers went home with a special prize.

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Petra Baader Honoured for BAADER’s Significant Contributions to Norwegian Fisheries

Bergen, 5 March 2019

As part of the opening of the North Atlantic Seafood Forum (NASF) in Bergen, Norway, Petra Baader, executive chairwoman, was honoured by Chairman Jørgen Lund for the 100th anniversary of BAADER and the significant contribution the company has made to the development and prosperity of Norwegian fisheries.

In her speech, Petra Baader highlighted the deep relationship with the Norwegian ...read more

As part of the opening of the North Atlantic Seafood Forum (NASF) in Bergen, Norway, Petra Baader, executive chairwoman, was honoured by Chairman Jørgen Lund for the 100th anniversary of BAADER and the significant contribution the company has made to the development and prosperity of Norwegian fisheries.

In her speech, Petra Baader highlighted the deep relationship with the Norwegian fishing industry and excellent cooperation over the years. She was joined by the German Ambassador of Norway Alfred Grannas, who travelled from Oslo especially for this event.

The BAADER delegation at the NASF comprised of 15 participants from across the global organisation.

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BAADER Showcases New Brand and Product Solutions at IPPE

Atlanta, 10 February 2019

BAADER LINCO is participating in the International Production & Processing Expo (IPPE) 2019 taking place in Atlanta, Georgia, USA at the Georgia World Congress Center from February 12–14 under the new joint BAADER branding.

At IPPE, BAADER is offering a glimpse of its new brand combined with a display of its technical and service capabilities. The BAADER integrated anatomical wing segmenting on the ...read more

BAADER LINCO is participating in the International Production & Processing Expo (IPPE) 2019 taking place in Atlanta, Georgia, USA at the Georgia World Congress Center from February 12–14 under the new joint BAADER branding.

At IPPE, BAADER is offering a glimpse of its new brand combined with a display of its technical and service capabilities. The BAADER integrated anatomical wing segmenting on the Pro-Flex Cut-Up line along with intelligent breast deboning and its world-leading Separator Technology will be displayed. Live demonstrations will be shown at the booth throughout the exhibition. There is also a special focus on BAADER aftersales and the company’s digital outlook.

Long-term customers, business partners and press are invited to join the BAADER 100-Year Anniversary Cocktail Reception on Wednesday 13 February from 16.30 to 18.00 hours at the BAADER booth 6635 in Hall B.

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Global LinkedIn Page Established

Lübeck, 5 February 2019

As part of the BAADER rebranding efforts, various local LinkedIn pages for BAADER and LINCO have been merged into one global BAADER site. All LINCO followers are now following the BAADER page.

In the future, news from the entire BAADER Group from all over the world will be featured on this platform, from fish to poultry, meat, fruit and vegetables, digitalisation, HR and business solutions.

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BAADER Celebrates 100-Year Anniversary with Brand Relaunch

Lübeck, 2 January 2019

With the beginning of its centenary year, BAADER today announced a major rebranding to reflect the company’s evolution into a modern digital full-solution provider along the food value chain.

The rebranding includes changing the name of BAADER’s poultry business from BAADER LINCO to BAADER.

Petra Baader, executive chairwoman ...read more

With the beginning of its centenary year, BAADER today announced a major rebranding to reflect the company’s evolution into a modern digital full-solution provider along the food value chain.

The rebranding includes changing the name of BAADER’s poultry business from BAADER LINCO to BAADER.

Petra Baader, executive chairwoman says: ‘We are undertaking an extensive rebranding process and from 2019 onwards – exactly 100 years after Nordischer Maschinenbau Rud. Baader was founded – we are marketing all our divisions under one name.’

All divisions will benefit from this single focus’, she adds. ‘The BAADER name has been renowned for quality and reliability for 100 years.’

The BAADER logo has been redesigned to portray both heritage and evolution and is combined with a new mission statement and brand promise – ‘We Innovate Food Value Chains’ – which is now part of BAADER’s corporate identity. ‘This new brand promise reflects the past, current and future direction of the company. It reflects what drives our thinking and action’, Petra Baader emphasises.

Press Release
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